How OKCAR Boosted SEO, Fixed GMB Issues, and Outranked Competitors: A Success Story
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Case Study: OKCAR - Driving Success Through Digital Marketing
- Client: OKCAR, Pune’s First 24-Hour Car Garage
- Industry: Automotive Services
- Location: Pune, India
Challenges
GMB Suspension Issue
OKCAR’s Google My Business (GMB) listing was suspended, affecting its visibility in local searches.
Stagnant Rankings
Despite initial efforts, OKCAR’s website rankings were not improving, making it difficult to attract organic traffic.
Low Enquiry Rate
The business was receiving minimal online enquiries, hindering growth and customer acquisition.
Solutions Implemented
GMB Suspension Resolution and Local Presence Building
- We addressed the GMB suspension issue by coordinating with Google’s support team, ensuring compliance with their guidelines to reinstate the listing.
- To strengthen OKCAR’s local presence, we built citations across various relevant directories and platforms, enhancing the business's visibility in local search results.
SEO-Friendly Website Development
- We revamped OKCAR’s website, focusing on SEO best practices such as optimizing site structure, improving page load speeds, and ensuring mobile responsiveness.
- The website was tailored to be user-friendly, with clear calls-to-action and optimized content to engage visitors and drive conversions.
Online Business Reputation Management
- We implemented a strategy to manage and improve OKCAR’s online reputation. This included encouraging satisfied customers to leave positive reviews and addressing any negative feedback promptly.
- We also leveraged social proof, showcasing testimonials and reviews on the website to build trust with potential customers.
SEO Strategy to Outrank Competitors
- Our team conducted thorough keyword research and competitive analysis, identifying opportunities to target specific keywords where OKCAR could outrank competitors like GoMechanic.
- By optimizing the website’s content, meta tags, and creating high-quality backlinks, we successfully improved OKCAR’s rankings for these targeted keywords.
Results
GMB Listing Restored
OKCAR’s GMB listing was reinstated, leading to an increase in local search visibility and customer engagement.
Improved Rankings
The SEO efforts led to significant improvements in keyword rankings, with OKCAR outranking competitors for crucial service-related keywords.
Increased Enquiries
The combination of an optimized website and improved local SEO resulted in a substantial increase in online enquiries, driving more business to OKCAR.
Conclusion
Through strategic digital marketing efforts, Brand Pillars helped OKCAR overcome significant challenges, enhancing their online presence, improving their reputation, and driving measurable business growth. OKCAR is now well-positioned as the leading 24-hour car garage in Pune, consistently attracting new customers through organic and local search channels.
