How Aayush Ayurved Kharadi Enhanced Local Visibility and Brand Presence Through Digital Marketing
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Case Study: Aayush Ayurved Kharadi - Boosting Local Visibility and Brand Presence
- Client: Aayush Ayurved Kharadi
- Industry: Healthcare
- Location: Pune, India
Challenges
GMB Ranking Issues
Aayush Ayurved Kharadi was facing challenges with its Google My Business (GMB) ranking, limiting its local search visibility.
Local Visibility Problems
The clinic struggled to maintain a strong presence in local searches, impacting its ability to attract nearby customers.
Low Footfall
Due to poor visibility and lack of brand recognition, the clinic experienced a decline in footfall, affecting overall business performance.
Solutions Implemented
GMB Ranking Improvement with Strategic Techniques
- We employed a combination of black and white hat techniques to improve the clinic’s GMB ranking. This strategic approach helped Aayush Ayurved Kharadi regain visibility in local searches, driving more traffic to the clinic
- To enhance Aayush Ayurved local visibility, we established citations across various relevant online directories, improving their local search performance and driving more foot traffic.
Enhancing Online Business Reputation
- We focused on building a strong online reputation by encouraging satisfied patients to leave positive reviews and managing any negative feedback promptly.
- The clinic’s testimonials and success stories were highlighted across digital platforms to build trust and credibility with potential clients.
Increasing Brand Awareness Through Social Media, Paid Marketing, and SEO
- We launched a comprehensive brand awareness campaign, leveraging social media platforms to connect with the target audience and share valuable content about Ayurvedic healthcare.
- Targeted paid marketing campaigns on Google Ads and social media platforms were implemented to increase immediate visibility and attract potential clients.
- SEO strategies were put in place to optimize the clinic’s online presence, ensuring that Aayush Ayurved Kharadi appeared in relevant searches and attracted organic traffic.
Website Revamp
- The clinic’s website was completely revamped to improve user experience, optimize for SEO, and align with the new branding strategy. This included enhancing the site’s design, content, and navigation to better engage visitors and convert them into clients.
Results
Improved GMB Ranking
The strategic efforts led to a noticeable improvement in GMB rankings, which significantly increased the clinic’s local search visibility.
Effective Website Revamp
The revamped website not only enhanced user experience but also contributed to better SEO performance, driving more organic traffic and converting visitors into loyal clients.
Stronger Online Reputation
The clinic’s online reputation improved, with more positive reviews and testimonials helping to attract new clients and build trust.
Conclusion
Brand Pillars played a pivotal role in transforming Aayush Ayurved Kharadi’s digital presence. By addressing GMB ranking issues, increasing brand awareness, enhancing online reputation, and revamping the website, we helped the clinic achieve significant growth in local visibility and client engagement. Aayush Ayurved Kharadi is now better positioned as a trusted provider of Ayurvedic healthcare in its local community.
