Chimo Shoe Repair’s Digital Revival: Overcoming GMB Suspension, Boosting SEO, and Beating Competitors
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Case Study: Chimo Shoe Repair - Elevating Digital Presence and Beating the Competition
- Client: Chimo Shoe Repair
- Industry: Shoe Repair & Cleaning Services
- Location: Pune, India
Challenges
GMB Suspension Issue
Chimo Shoe Repair faced a major setback when their GMB listing was suspended, resulting in a sharp decline in local search visibility.
Poor Search Rankings
Despite previous efforts, the business struggled to improve its position in search engine results, which limited organic traffic.
Low Customer Enquiries
The combination of low visibility and stagnant rankings led to a significant drop in customer enquiries, affecting overall business growth.
Solutions Implemented
Resolving GMB Suspension and Strengthening Local Presence
- We collaborated with Google’s support team to resolve the GMB suspension, ensuring compliance with their policies to reinstate the listing.
- To enhance Chimo Shoe Repair’s local visibility, we established citations across various relevant online directories, improving their local search performance and driving more foot traffic.
Building a Strong Online Reputation
- We encouraged happy customers to leave positive reviews, while also managing any negative feedback to improve Chimo Shoe Repair’s online reputation.
- Showcased customer testimonials prominently on the website, enhancing trust and credibility with new visitors.
Boosting Brand Awareness with Social Media, Paid Marketing, and SEO
- We crafted a dynamic social media marketing strategy, curating content that engaged the target audience and amplified brand visibility.
- Launched targeted paid advertising campaigns on platforms like Google Ads and Facebook to drive immediate traffic and increase brand awareness
- Enhanced the website’s SEO, focusing on content optimization and technical improvements to boost organic rankings and attract more potential customers.
Strategic SEO to Surpass Competitors
- Conducted thorough keyword research and competitive analysis, identifying opportunities for Chimo Shoe Repair to outrank its main competitor, Dumldry.
- Implemented targeted SEO strategies, including content optimization and link-building, to improve rankings for key service-related keywords, helping Chimo Shoe Repair outperform Dumldry.
Results
GMB Listing Restored
The reinstatement of the GMB listing greatly boosted local search visibility and customer engagement. We also ensured that the profile would not get suspended again.
Increased Brand Visibility
The combined efforts of social media marketing, paid campaigns, and SEO significantly raised Chimo Shoe Repair’s brand profile, resulting in more foot traffic and online enquiries.
SEO Success and Competitive Edge
Chimo Shoe Repair achieved higher rankings in search results, successfully surpassing Dumldry for crucial keywords, leading to increased organic traffic and business growth.
Conclusion
Brand Pillars effectively addressed the digital marketing challenges faced by Chimo Shoe Repair, revitalizing their online presence, increasing brand awareness, and driving significant business growth. As a result, Chimo Shoe Repair is now a prominent player in the shoe repair industry, consistently attracting new customers and standing strong against its competitors.
