How Dr. Soumya’s Physiotherapy Achieved a 400% Revenue Increase Through Targeted Digital Marketing
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Case Study:Case Study: Dr. Soumya’s Physiotherapy and Rehab Clinic - Doubling Revenue Through Digital Marketing Strategies
- Client: Dr. Soumya’s Physiotherapy and Rehab Clinic
- Industry: Healthcare
- Location: Pune, India
Challenges
Multiple GMB Listings
The clinic was managing several Google My Business (GMB) listings, leading to inconsistencies and reduced local search visibility.
Underperforming Google Ads
The clinic’s Google Ads campaigns were not delivering the expected results in terms of leads and conversions, impacting overall performance.
Competitive Website SEO
The clinic’s website struggled to rank well in a competitive market, leading to lower organic traffic and reduced client inquiries.
Solutions Implemented
Streamlined GMB Listings
- Applied a robust local SEO strategy, including citation building, local keyword optimization, and improved presence on local directories and maps, significantly enhancing the clinic’s local search presence.
Boosted Local Visibility
- Applied a robust local SEO strategy, including citation building, local keyword optimization, and improved presence on local directories and maps, significantly enhancing the clinic’s local search presence.
Revamped Google Ads Campaigns
- Overhauled the Google Ads strategy, focusing on refining keyword targeting, optimizing ad copy, and adjusting bidding strategies. This approach led to a significant increase in leads and conversions.
Advanced Website SEO Optimization
- Implemented advanced SEO techniques to improve the website’s ranking in a competitive market. This included on-page optimization, such as enhancing meta tags, content quality, and internal linking, along with building high-quality backlinks.
Results
Revenue Increase by 400%
The comprehensive digital marketing strategies led to a remarkable 400% increase in revenue. Improved GMB visibility, enhanced local SEO, optimized Google Ads performance, and competitive website SEO collectively contributed to this substantial growth.
Stronger Local Presence
Consolidating GMB listings and boosting local SEO resulted in a more prominent local presence, attracting a higher volume of local clients.
Effective Google Ads Campaigns
The revamped ads delivered better results, generating more leads and significantly increasing conversion rates.
