How Our Vision Events Achieved a 700% Increase in Calls and Footfall Through Local SEO and Social Media Marketing
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Case Study: Our Vision Events - Transforming Local Visibility and Online Reputation
- Client: Our Vision Events
- Industry: Event Management
- Location: Pune, India
Challenges
Local Visibility
Our Vision Events struggled with maintaining a strong presence in local search results, which impacted their ability to attract local clients.
Online Reputation
The company faced difficulties in managing and enhancing its online reputation, which affected its credibility and client trust.
Low Enquiry Rate
The business was receiving minimal online enquiries, hindering growth and customer acquisition.
Solutions Implemented
Resolving GMB Suspension and Strengthening Local Presence
- We focused on enhancing local SEO to improve Our Vision Events' visibility in local search results. This included optimizing their Google My Business (GMB) listing, building local citations, and improving local keyword targeting to attract potential clients searching for event management services in the area.
Social Media Marketing
- A strategic social media marketing campaign was launched to increase brand awareness and engagement. We created and shared compelling content on platforms like Facebook, Instagram, and LinkedIn, showcasing the company’s expertise and successful events.
- Engaging with the local community and leveraging social media ads helped drive targeted traffic and fostered a positive online presence.
Online Business Reputation Management
- We implemented a strategy to manage and improve Our Vision Events online reputation. This included encouraging satisfied customers to leave positive reviews and addressing any negative feedback promptly.
- We also leveraged social proof, showcasing testimonials and reviews on the website to build trust with potential customers.
SEO Strategy to Outrank Competitors
- Our team conducted thorough keyword research and competitive analysis, identifying opportunities to target specific keywords where Our Vision could outrank competitors.
Results
Increased Calls
Increased Calls and Footfall by 700% digital marketing strategies in enhancing the company’s local visibility and online reputation.
Improved Rankings
The SEO efforts led to significant improvements in keyword rankings, with Our Vision Events outranking competitors for crucial service-related keywords.
Enhanced Brand Awareness
The combination of social media, paid marketing, and SEO efforts successfully raised awareness.
Conclusion
Brand Pillars successfully addressed the challenges faced by Our Vision Events by implementing targeted local SEO and dynamic social media marketing strategies. The impressive 700% increase in calls and footfall reflects the effectiveness of these efforts in boosting the company’s local presence and building a strong online reputation. Our Vision Events is now a leading name in the local event management scene, attracting more clients and enhancing their market position.
